About this event

The team uploads its written marketing plan as a PDF by Sept. 1: a title page plus up to 8 pages, scored out of 100. At the event the team gets 5 minutes to set up, then has up to 15 minutes to pitch the plan as the client's marketing agency while the judges play the client. Questions follow for up to 7 minutes at the judges' table in the preliminary and semifinal rounds, and up to 10 minutes on stage in the final. The presentation rubric is worth 225 points, 50 of them for questions, for 325 in all. Each minute past 15 costs 5 points. Eight preliminary flights send their top two teams to four-team semifinal flights, and each semifinal winner reaches the final four. Three students form the pitch team, and any number of chapter members may help with the research. No individual scores are kept: each judge ranks the team, the ranks are added and the lowest sum wins. Open to grades 7-12 under the general rules. FFA Official Dress is highly recommended. The client must be a real, existing local agribusiness, not the chapter, a team member's start-up or a made-up company. Teams bring their own projector and cables; FFA provides two easels, a screen, an AV cart and two tables. Plan for no internet. The only handout allowed is one single-sided page of corrections to the plan. State winners advance to the national event held with the 100th National FFA Convention and Expo, Oct 27 to 30, 2027, in Indianapolis.

FormatPresentation

DurationWritten plan due Sept. 1, setup 5 min, presentation up to 15 min, questions up to 7 min (up to 10 min in the final)

Solo or teamTeam of 3

CategoryAgribusiness Systems

Your plan

How to study

Built from the official scorecard and the event's own clock.

Read the handbook and the sheet
Everything is scored on the scorecard below. The official handbook has the rules, the deadlines and what to submit.
Official handbook (opens in a new tab)
Outline it against the sheet
Give each part of your entry the room its points earn, starting from the biggest rows, so nothing on the sheet is left out.
See the sheet
Write it yourself
Your entry should be your own work. ChapterPrep's judge scores it and asks questions; it never writes it for you.
Rehearse the presentation
Type or say your presentation. The judge scores it on the official scorecard and times you against the 15-minute limit.
Get judged on your presentation
Rehearse to the clock
You have 15 minutes, then 7 minutes of questions. At the contest, each minute past 15 costs 5 points. Time every run, out loud, start to finish.