Tubs or loose mineral
Prairie Line Feeds sells a mineral tub for beef cattle at $64 a tub. The customer runs 120 cow and calf pairs on grass and has bought loose mineral from the local co-op for years.
You are the Prairie Line Feeds salesperson, on your first call to this ranch.
The judge plays the rancher, who likes the co-op and thinks tubs cost too much.
- Ask about the herd, the pasture and how mineral is fed now.
- Match the tub's features to what the rancher says matters.
- Answer the price objection and ask for the sale.
5 minutes to prepare · 20 minutes on the call