About this event
Business Plan is FBLA's flagship team event and one of its most prestigious. Competitors build a full business plan for a concept of their own choosing rather than a year-specific prompt, then present to panels of real business professionals. The plan must cover every dimension: executive summary, company overview, market analysis, competitive analysis, marketing strategy, operations plan, management team, and 3-year financial projections. NLC-winning teams have both a rigorous plan and a compelling, confident pitch delivery.
What's on the test
Executive summary writing (hook, problem, solution, ask)Market research and sizing (TAM, SAM, SOM)Primary and secondary research methodsCompetitive landscape analysis and differentiationMarketing strategy (4Ps, customer acquisition, digital channels)Operations plan (location, processes, technology, supply chain)Organizational structure and founding team bios3-year financial projections (P&L, balance sheet, cash flow)Funding ask, use of funds, and investor returnsPitch delivery, rehearsal technique, and Q&A preparation
Study resources
Bookmark to saveCurated by ChapterPrep. Free unless noted. External links open in a new tab.