Marketing & SalesTest, then Role PlayTeam EventPopular

MarketingFBLA practice test and study guide for 2026-27

Objective test on marketing concepts, then a role play for finalists on a marketing problem.

About this event

Marketing covers marketing fundamentals and planning, marketing research (marketing-information management), product and service management, channels, pricing, promotion, and selling. Team event (1 to 3 members). Every member takes the test on their own and the team's scores are averaged. How it runs: everyone first takes a 50-minute, 100-question multiple-choice objective test. At the National Leadership Conference the top 15 test scores advance to the final round, a role play: you get a business scenario, 20 minutes to prepare with two notecards, and then 7 minutes to present your solution to judges, who can ask questions during the role play. Only the role play score decides the winners; the test score is used to break ties. At regional and state levels some states run only the test, so check your state's rules.

FormatTest, then Role Play

DurationTest: 50 minutes, 100 multiple-choice questions. Finals (top 15): 20 minutes prep, then a 7-minute role play

Solo or teamTeam event

CategoryMarketing & Sales

Your plan

How to study

Built from the official topic outline. Take the check and read every lesson here with no account; a free account keeps your progress and opens flashcards, practice and full tests.

  1. Find your weakest area

    Take the 8-question check below: one question from each of the 8 areas. It tells you where to start.

    Start the check

  2. Learn every area

    Every area of the official topic outline is below. Each has a short lesson, flashcards and practice, plus free reading.

    See the areas

  3. Practice until every bar is full

    Practice gives you one question at a time and leans toward the areas you miss. Your readiness meter fills as you get them right in every area.

    Practice

  4. Take a full test at the real pace

    100 questions in 50 minutes, the official length. Your readiness meter counts your last 3 full tests from the past 30 days, and 90% fills each one.

    Take a practice test

  5. Rehearse the role play

    Draw a practice card, prep on the official 20-minute clock, then present for 7 minutes. The judge scores it on the official rating sheet and says what to fix.

    Practice the role play

The areas of the test

  1. Marketing Fundamentals3 free reads
    FlashcardsPractice this area
  2. Market Planning3 free reads
    FlashcardsPractice this area
  3. Marketing-Information Management3 free reads
    FlashcardsPractice this area
  4. Product/Service Management3 free reads
    FlashcardsPractice this area
  5. Channel Management3 free reads
    FlashcardsPractice this area
  6. Pricing3 free reads
    FlashcardsPractice this area
  7. Promotion3 free reads
    FlashcardsPractice this area
  8. Selling3 free reads
    FlashcardsPractice this area

Free reading comes from open textbooks, government health and business sites, free courses and professional associations, never a copy of a book or a test. Every link was checked on November 9, 2026.

Start here

Find your weakest area

8 questions, one from each of the areas of the Marketing test. Each one is graded the moment you answer, with the reason, and the last screen tells you which area to study first. No account needed.

Judging

What judges score

  • Demonstrates understanding of the role play and defines the problems to be solved10
  • Identifies alternatives and the pros and cons of each20
  • Identifies a logical solution and aspects of implementation20
  • Demonstrates knowledge and understanding of the event knowledge areas, marketing fundamentals, market planning, marketing management and product and service management20

Presentation Delivery

  • Statements are well organized and clearly stated10
  • Displays confidence, poised body language, engaging eye contact and effective voice projection10
  • Demonstrates the ability to effectively answer questions10

Total 100 points

Test day

What to expect

Test first, then a role play for finalists

Every competitor takes a 50-minute, 100-question multiple-choice test. At nationals the top 15 test scores (team scores are averaged) advance to the role play round, and only the role play score decides the winners. The test score breaks ties.

Machine-scored

Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, across all of its topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.

Top scorers advance

Top finishers at regionals advance to states, and top finishers at states qualify for the National Leadership Conference (NLC). How many advance depends on your state's rules. Study the official FBLA topic outline, which lists the subject areas the test covers.

Test format

  • Time limit50 minutes
  • Questions100 multiple choice
  • OptionsA, B, C, D, one correct
  • GuessingNo penalty, always answer
  • Team testMember scores averaged

Competition levels: Regional Leadership Conference, then State Leadership Conference, then National Leadership Conference

Guidelines and resources

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