About this event

Introduction to Marketing Concepts (grades 9 and 10 only) covers marketing fundamentals, product and service management, channel management, marketing information, pricing, promotion, and selling. How it runs: this is an individual objective test and nothing else. You take a proctored, online test of 100 multiple-choice questions in 50 minutes. Study materials are not allowed, and a calculator is built into the testing platform. Each correct answer is worth one point with no penalty for wrong answers, and your test score is your result.

FormatObjective Test

Duration50-minute online test, 100 multiple-choice questions

Solo or teamIndividual

CategoryMarketing & Sales

Your plan

How to study

Built from the official topic outline. Take the check and read every lesson here with no account; a free account keeps your progress and opens flashcards, practice and full tests.

Find your weakest area
Take the 7-question check below: one question from each of the 7 areas. It tells you where to start.
Start the check
Learn every area
Every area of the official topic outline is below. Each has a short lesson, flashcards and practice, plus free reading.
See the areas
Practice until every bar is full
Practice gives you one question at a time and leans toward the areas you miss. Your readiness meter fills as you get them right in every area.
Practice
Take a full test at the real pace
100 questions in 50 minutes, the official length. Your readiness meter counts your last 3 full tests from the past 30 days, and 90% fills each one.
Take a practice test

The areas of the test

Free reading comes from open textbooks, government health and business sites, free courses and professional associations, never a copy of a book or a test. Every link was checked on November 9, 2026.

Start here

Find your weakest area

7 questions, one from each of the areas of the Introduction to Marketing Concepts test. Each one is graded the moment you answer, with the reason, and the last screen tells you which area to study first. No account needed.

Test day

What to expect

50 minutes, 100 questions

You have 50 minutes to answer 100 multiple-choice questions. Each correct answer is worth one point and there is no penalty for wrong answers, so always fill in your best guess.

Machine-scored

Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, across all of its topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.

Top scorers advance

Top finishers at regionals advance to states, and top finishers at states qualify for the National Leadership Conference (NLC). How many advance depends on your state's rules. Study the official FBLA topic outline, which lists the subject areas the test covers.

Test format

Time limit50 minutes
Questions100 multiple choice
OptionsA, B, C, D, one correct
GuessingNo penalty, always answer
CalculatorBuilt into the test
IndividualSolo event

Competition levels: Regional Leadership Conference, then State Leadership Conference, then National Leadership Conference

Guidelines and resources

Bookmark to save

Curated by ChapterPrep. Free unless noted. External links open in a new tab.

FBLA GuideOfficial FBLA competitive events page

CourseHubSpot Academy: Marketing

Introduction to Marketing ConceptsFBLA practice test and study guide for 2026-27