About this event
Social Media Strategies asks you to build a social media marketing campaign across multiple platforms for the business case FBLA releases each year, showing how you would engage the audience, keep content cohesive, and measure performance. You present at least three posts across multiple platforms and drive the campaign toward a clear call to action. Team event (1 to 3 members). How it runs: there is no test. You present to judges: 3 minutes to set up, a 7-minute presentation, and 3 minutes of questions. Internet access is provided. At the National Leadership Conference there is a preliminary round, and the top scorers from each section advance to a final round, where the final presentation score decides the winners.
FormatPresentation
Duration3 minutes setup, 7-minute presentation, 3 minutes Q&A
Solo or teamTeam event
CategoryMarketing & Sales
Your plan
How to study
Built from the official rating sheet and the event's own clock.
Read the guidelines and the sheet
Everything is scored on the rating sheet below. The official guidelines give the rules, the deadlines and what to submit.
Official guidelines (opens in a new tab)Outline it against the sheet
Give each part of your entry the room its points earn, starting from the biggest rows, so nothing on the sheet is left out.
See the sheetWrite it yourself
Your entry should be your own work. ChapterPrep's judge scores it and asks questions; it never writes it for you.
Rehearse the presentation
Type or say your presentation. The judge scores it on the official rating sheet and times you against the 7-minute limit.
Get judged on your presentationRehearse to the clock
You have 7 minutes, then 3 minutes of questions. Time every run, out loud, start to finish.
Judging
What judges score
- Develops a social media campaign that effectively addresses the topic for the target audience10
- Demonstrates knowledge of social media strategies and metrics throughout10
- Describes the research and methodology used to create the social media strategies10
- Describes the design and development process10
- Describes social media strategies that create a clear call to action10
- Uses at least three social media posts on multiple platforms10
- Substantiates and cites sources used while conducting research10
Presentation Delivery
- Statements are well organized and clearly stated10
- Displays confidence, poised body language, engaging eye contact and effective voice projection10
- Demonstrates the ability to effectively answer questions10
Presentation Protocols
- Adherence to Competitive Events Guidelines10
Total 110 points
Guidelines and resources
Bookmark to saveCurated by ChapterPrep. Free unless noted. External links open in a new tab.
Free guides for this kind of event
- Book · OpenStaxPrinciples of Marketing, Sec. 16.2: Social Media and Mobile Marketing (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, Sec. 16.3: Metrics Used to Evaluate the Success of Online Marketing (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, Sec. 6.3: Steps in a Successful Marketing Research Plan (opens in a new tab)
- Article · Federal Trade CommissionFTC: Disclosures 101 for Social Media Influencers (opens in a new tab)
- Book · OpenStaxWorkplace Software and Skills, Sec. 8.5: Social Media in Business (opens in a new tab)