About this event
Sports & Entertainment Management covers the business side of sports and entertainment: management and marketing fundamentals, pricing, advertising, publicity and public relations, sales promotion, event planning, and distribution. Team event (1 to 3 members). Every member takes the test on their own and the team's scores are averaged. How it runs: everyone first takes a 50-minute, 100-question multiple-choice objective test. At the National Leadership Conference the top 15 test scores advance to the final round, a role play: you get a business scenario, 20 minutes to prepare with two notecards, and then 7 minutes to present your solution to judges, who can ask questions during the role play. Only the role play score decides the winners; the test score is used to break ties. At regional and state levels some states run only the test, so check your state's rules.
FormatTest, then Role Play
DurationTest: 50 minutes, 100 multiple-choice questions. Finals (top 15): 20 minutes prep, then a 7-minute role play
Solo or teamTeam event
CategoryMarketing & Sales
Your plan
How to study
Built from the official topic outline. Take the check and read every lesson here with no account; a free account keeps your progress and opens flashcards, practice and full tests.
Find your weakest area
Take the 8-question check below: one question from each of the 8 biggest areas. It tells you where to start.
Start the checkLearn every area
Every area of the official topic outline is below. Each has a short lesson, flashcards and practice, plus free reading.
See the areasPractice until every bar is full
Practice gives you one question at a time and leans toward the areas you miss. Your readiness meter fills as you get them right in every area.
PracticeTake a full test at the real pace
100 questions in 50 minutes, the official length. Your readiness meter counts your last 3 full tests from the past 30 days, and 90% fills each one.
Take a practice testRehearse the role play
Draw a practice card, prep on the official 20-minute clock, then present for 7 minutes. The judge scores it on the official rating sheet and says what to fix.
Practice the role play
The areas of the test
Fundamentals of Sports/Entertainment Management & Marketing
- Book · OpenStaxPrinciples of Marketing, 11.1: Classification of Services (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, 9.1: Products, Services, and Experiences (opens in a new tab)
- Book · BCcampusIntroduction to Tourism and Hospitality in BC, 2nd Ed., Ch. 6: Events, Culture, Heritage, and Sport (Entertainment) (opens in a new tab)
Product/Service Management
- Book · OpenStaxPrinciples of Marketing, 11.3: The Gap Model of Service Quality (opens in a new tab)
- Book · BCcampusIntroduction to Tourism and Hospitality in BC, 2nd Ed., 8.2: Differences Between Goods and Services (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, 9.3: The Product Life Cycle (opens in a new tab)
Pricing
- Book · OpenStaxPrinciples of Marketing, 12.4: Pricing Strategies for New Products (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, 12.5: Pricing Strategies and Tactics for Existing Products (opens in a new tab)
- Article · FTCFTC: The Rule on Unfair or Deceptive Fees: FAQs (all-in pricing for live-event tickets) (opens in a new tab)
Advertising Basics
- Book · OpenStaxPrinciples of Marketing, 14.1: Advertising in the Promotion Mix (opens in a new tab)
- Book · OpenStaxIntroduction to Business 2e, 12.6: The Huge Impact of Advertising (opens in a new tab)
- Book · Ohio State University PressbooksWriting for Strategic Communication Industries, Ch. 11: The Role of Advertising in Society (opens in a new tab)
Publicity and Public Relations
- Book · OpenStaxPrinciples of Marketing, 14.4: Public Relations and Its Role in the Promotion Mix (opens in a new tab)
- Book · Ohio State University PressbooksWriting for Strategic Communication Industries, Ch. 7: What Is Public Relations? (opens in a new tab)
- Book · Ohio State University PressbooksWriting for Strategic Communication Industries, Ch. 8: Writing the Press Release (opens in a new tab)
Sales Promotion
The Sports/Entertainment Management & Marketing Environment
- Book · OpenStaxPrinciples of Marketing, 1.3: Factors Comprising and Affecting the Marketing Environment (opens in a new tab)
- Book · OpenStaxPrinciples of Management, 4.1: The Organization's External Environment (opens in a new tab)
- Book · BCcampusIntroduction to Tourism and Hospitality in BC, 2nd Ed., 6.4: Trends and Issues (events, culture and sport) (opens in a new tab)
Event Planning
- Book · BCcampusIntroduction to Tourism and Hospitality in BC, 2nd Ed., 6.1: Festivals and Events (the event planner's tasks) (opens in a new tab)
- Reference · BLSBLS Occupational Outlook Handbook: Meeting, Convention, and Event Planners (opens in a new tab)
- Book · BCcampusIntroduction to Tourism and Hospitality in BC, 2nd Ed., 11.2: Risk Management Process (opens in a new tab)
Sports/Event Distribution
- Book · OpenStaxPrinciples of Marketing, 17.1: The Use and Value of Marketing Channels (opens in a new tab)
- Book · OpenStaxPrinciples of Marketing, 17.2: Types of Marketing Channels (opens in a new tab)
- Book · OpenStaxIntroduction to Business 2e, 12.1: The Nature and Functions of Distribution (Place) (opens in a new tab)
Free reading comes from open textbooks, government health and business sites, free courses and professional associations, never a copy of a book or a test. Every link was checked on November 9, 2026.
Start here
Find your weakest area
8 questions, one from each of the 8 biggest areas of the Sports & Entertainment Management test. Each one is graded the moment you answer, with the reason, and the last screen tells you which area to study first. No account needed.
Judging
What judges score
- Demonstrates understanding of the role play and defines the problems to be solved10
- Identifies alternatives and the pros and cons of each20
- Identifies a logical solution and aspects of implementation20
- Demonstrates knowledge and understanding of the event knowledge areas, fundamentals of sports and entertainment management and marketing, and product and service management20
Presentation Delivery
- Statements are well organized and clearly stated10
- Displays confidence, poised body language, engaging eye contact and effective voice projection10
- Demonstrates the ability to effectively answer questions10
Total 100 points
Test day
What to expect
Test first, then a role play for finalists
Every competitor takes a 50-minute, 100-question multiple-choice test. At nationals the top 15 test scores (team scores are averaged) advance to the role play round, and only the role play score decides the winners. The test score breaks ties.
Machine-scored
Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, across all of its topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.
Top scorers advance
Top finishers at regionals advance to states, and top finishers at states qualify for the National Leadership Conference (NLC). How many advance depends on your state's rules. Study the official FBLA topic outline, which lists the subject areas the test covers.
Test format
- Time limit50 minutes
- Questions100 multiple choice
- OptionsA, B, C, D, one correct
- GuessingNo penalty, always answer
- Team testMember scores averaged
Competition levels: Regional Leadership Conference, then State Leadership Conference, then National Leadership Conference
Guidelines and resources
Bookmark to saveCurated by ChapterPrep. Free unless noted. External links open in a new tab.